The Future of Connected Retail Experiences with MuleSoft
As we all know, the retail industry is becoming ever more competitive. Traditional retail supply chain technologies are unable to transform retailers’ business operations and processes in a meaningful way.
A study by MuleSoft says more than half of global consumers (58%) are saddled with a disconnected experience across channels and about 60% of them are thinking about changing retailers due to this issue. Retailers are keen to integrate and unify data sources and applications to meet consumer expectations and they need to unlock customer, product, and purchase history data from core retail systems, legacy applications and more to accomplish that.
This is where the significance of MuleSoft’s unique API-led approach to connectivity becomes clear. With MuleSoft’s API-driven approach, retailers can reuse APIs to substantially accelerate the delivery of connected customer experiences. At the same time, they can unlock customer and product data from legacy systems. Retailers can be empowered to facilitate a personalized customer engagement in a faster way with new connected experiences including real-time inventory visibility and mobile checkout. With MuleSoft, retailers can innovate 3x faster using pre-built integration assets, best practices and recommended architectures to create new experiences on and offline.
Read the complete story on how APIs and integrations power the connected customer experiences of today and tomorrow with MuleSoft here.