Your company’s website is often where prospective customers begin evaluating products and services. Some visitors are researching possible solutions, while others may already be comparing vendors and preparing to make a purchasing decision. Engaging those visitors while they’re actively exploring a website can create opportunities that might otherwise be missed if follow-up doesn’t occur until later.

Salesforce Qualified is a pipeline generation platform designed to engage prospective customers during those early interactions. At the center of the platform is Piper, an AI-powered Sales Development Representative (SDR) that communicates with website visitors, answers questions, qualifies prospects, and schedules meetings with sales representatives.

Rather than waiting for someone to submit a form and receive a response hours or days later, Qualified allows organizations to begin conversations while visitors are still engaged with the website.

For example, a prospective customer researching a product after business hours may have questions before deciding whether to contact sales. Instead of leaving the website without taking the next step, Piper can begin a conversation, provide information using approved company content, recommend additional resources, and, when appropriate, schedule a meeting with the correct sales representative before the visitor leaves the site.